junglinster

1974 - 2024

A 50-Year Tradition of Innovation


Looking back so we can Pedal the Planet Forward together.


1970s - The Birth of the Brand

1980s - Bringing Bikes to the World

1990s - Mountain Bikes Come of Age, Road, & Body Geometry

2000s - Coming of Age as a Leader in Road

2010s - Setting the Stage for the Future of Cycling

2020s - Innovate or Die


"In the beginning I made a conscious decision to focus on the Rider's need for technically advanced products that provide a performance benefit." - Mike Sinyard


Learn more here.

The #1 Specialized shop in Luxembourg 


We are SPECIALIZED


Not just a sentence or an advertisement, "We are Specialized" this is our DNA. We live Specialized, we live what we do.

We truly believe that cycling makes better people, it frees your mind, it connects, it brings adventure to your life & it keeps you fit.

It changes lives!



We are FAMILY


In 1990 we founded our family business in Echternach. For more than 30 years we have been building on continuity, always breaking new ground and always investing in the future. Over time, a small bike shop on the corner has become a top address in Luxemburg. It has become the Specialized community.


bike rides for women with sophie

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Ride with Sophie 


More to come, stay tuned!



Find out here more about our custom bike-fitting

Read about our latest news here


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